PPC MCQ Test

Facebook MCQ
 

1. When was Facebook launched?

A) January 4, 2003

B) February 4, 2004

C) March 4, 2005

D) July 4, 2006

2. What is Facebook and Instagram's parent company name?

A) Alphabet

B) X

C) Meta

D) None of the above

3. Who owns the Meta company?

A) Elon Musk

B) Steve Jobs

C) Jack Dorsey

D) Mark Zuckerberg

4. ___ is used to buy advertising placements across Facebook and Instagram.

A) Facebook

B) Instagram

C) Facebook Ads Manager

D) None of the Above

5. Companies use ___ to promote their products or services to Facebook users.

A) Facebook ads

B) Twitter ads

C) LinkedIn ads

D) None of the above

6. Facebook ads are usually targeted to users based on their ____.

A) Location

B) Interests

C) Demographics

D) All of the Above

7. Businesses can set an ad budget and bid for each Facebook ad click or thousand impressions?

A) True

B) False

C) Can't say anything

D) May be true or false

8. Where do the Facebook ads appear?

A) Users' feeds

B) Stories

C) Messenger

D) All of the above

9. Do Facebook ads always include a 'sponsored' label in users' ads?

A) True

B) False

C) Can't say anything

D) May be true or false

10. To get brand/product visibility in front of more users, Facebook ads should be a component of any marketing strategy?

A) True

B) False

C) Can't say anything

D) May be true or false

11. Advertising cost on Facebook depends on?

A) Audience targeting

B) Ad placement

C) Campaign duration

D) All of the above

12. In Facebook ads, users can set campaign costs according to objectives?

A) True

B) False

C) Can't say anything

D) May be true or false

13. Which is/are the campaign objectives available on Facebook to choose from?

A) Conversions

B) Impressions

C) Lead generation

D) All of the Above

14. On Facebook, marketers can choose between different ad types and formats to suit their campaign goals?

A) True

B) False

C) Can't say anything

D) May be true or false

15. Image ads are the best option to boost brand awareness or promote a new product launch to increase sales?

A) True

B) False

C) Can't say anything

D) May be true or false

16. Facebook video ads can be up to 240 minutes long?

A) True

B) False

C) Can't say anything

D) May be true or false

17. ____ showcase up to ten images or videos.

A) Image ads

B) Carousel ads

C) Video ads

D) None of the above

18. Lead ads are only available for mobile devices?

A) True

B) False

C) Can't say anything

D) May be true or false

19. ____ are a great alternative to video ads because they use up to five times less data than videos.

A) Carousel ads

B) Image ads

C) Slideshow ads

D) None of the above

20. Stories ads can be made up of Images, videos, and even carousels?

A) True

B) False

C) Can't say anything

D) May be true or false

21. Messenger ads show up in Facebook's messenger tab, user stories, and feed?

A) True

B) False

C) Can't say anything

D) May be true or false

22. Can you run ads without a Facebook page?

A) Yes

B) No

C) Can't say anything

D) May Yes or No

23. Can we create a Facebook campaign to increase Page Likes and Followers?

A) Yes

B) No

C) Can't say anything

D) May Yes or No

24. ____ section to set Facebook ad as your control. You can choose different versions to run against this ad after it's published.

A) A/B testing

B) Ad copies

C) Campaign setting

D) None of the above

25. Can we choose to include or exclude cities over a certain size in Facebook Ads?

A) Yes

B) No

C) Can't say anything

D) May Yes or No

26. What is/are the ad placement available in Facebook advertisements?

A) Advantage + Placements

B) Manual Placements

C) Both A and B

D) None of the above

27. What is/are the Meta platforms where advertisers can show their ads by Facebook ad manager?

A) Facebook

B) Instagram

C) Messenger

D) All of the above

28. Is there an 'Only when connected to WiFi' ad option available in the Facebook ad manager?

A) Yes

B) No

C) Can't say anything

D) May Yes or No

29. The ____ section to exclude any types of content that would be inappropriate to appear with your ad.

A) Ad Safety

B) Device Safety

C) Brand Safety

D) None of the above

30. In Facebook, what type of budget setting options is/are available?

A) Daily budget

B) Lifetime budget

C) Both A and B

D) None of the above

31. The Brand awareness optimization option 'Ad Recall Lift' delivers ads to maximize the total number of people that will remember seeing your ads?

A) True

B) False

C) Can't say anything

D) May be true or false

32. ____ delivers ads to help you get the most completed video plays at least 15 seconds if the video is longer.

A) Thruplay

B) Retention

C) Link Clicks

D) None of the above

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